Perceptions of libraries and information resources

Perceptions of Libraries and Information Resources (2005) summarizes findings of an international study on information-seeking habits and preferences.

With extensive input from hundreds of librarians and Online Computer Library Centre (OCLC) staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers. In June of 2005, over 3,300 responses were collected from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States.

The Perceptions report provides the findings and responses from the online survey in an effort to learn more about:

Library use
Awareness and use of library electronic resources
The Internet search engine, the library and the librarian
Free vs. for-fee information
The "Library" brand

The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.

Read the report online, http://www.oclc.org/reports/2005perceptions.htm or order a print copy using the links, then use the feedback form to tell them what you think!

Abstract printed with permission of OCLC.